If your website’s ‘About’ or ‘Team’ page is a bit boring, lacking in personality and kind of forgettable, you might want to add a little conversation starter and hint of human. It will help you stand out and be remembered.
There’s been a lot of talk recently, about compliance surrounding the use of the words “independent” and “independently owned”, in the communication, marketing and websites of financial advice practices. Advisers seem confused. ASIC seem confused. Hefty fines are up for grabs. And one tiny mistake on your website, could be your downfall.
Stock photos are commonplace on the internet, but if you're using them on your website, you could be turning away potential clients. There are certainly some quality images out there, but others are pretty cheesy. Unfortunately, it's the cheesy ones that can have a big, and often unwanted, impact.