Have you ever read something that stopped you in your tracks? That got your head nodding as you read it? That prompted you to share it with other people?
There’s a piece in the trust equation, around how we communicate in the financial planning industry, that's missing. And that missing piece, what we say or don't say, and what we do or don't do, has a big impact on what people think.
How often have you looked at a fellow financial planner’s website, blog or other client communication, and responded with a silent “meh”, because it reads the same as everyone else’s? It’s dry. It’s corporate. And it’s a vacuum of personality.